Last updated: May 1, 2026 — Version 4.1
FieldReel is a field-operations platform for service franchises and their networks. The Service exists to help franchisees, franchisors, technicians, and back-office staff run day-to-day operations and produce a defensible record of the work performed. Core capabilities include:
/api/v1/* for first-party integrations the user authorizes.FieldReel is the operator and processor of the Service. For documents that legally require independent custody — such as customer releases, technician likeness releases, and click-wrap acceptances of these Terms — FieldReel issues, signs, and delivers the executed document and retains only a cryptographic hash, signature, and receipt for verification. The user is the document custodian.
FieldReel is a passive management platform — not a publisher. Locations, franchisees, technicians, and other authorized users are the publishers and information-content providers of the Content they capture, upload, share, or release through the Service. FieldReel does not own any rights in user Content, does not pre-screen Content, does not validate consents or releases, and is not a party to disputes arising from any user's capture, sharing, or release of Content. The location, franchisee, or user that uploads or shares Content is solely responsible and solely liable for that Content, including for obtaining all consents and releases, complying with photography/recording/two-party-audio laws, complying with privacy and child-protection statutes, clearing trademarks, and meeting any franchise-agreement or brand-standards requirement. See Section 6A of the Terms of Service for the full allocation of responsibility and liability for Content.
We collect information you provide directly to us, information collected automatically as you operate the Service, and information generated by the Service in the course of documenting your work. This includes:
We use the information we collect strictly to operate the Service for you, namely to:
We do not sell or rent your personal data. We do not use your personal data, customer photos, or job records to train third-party AI models without your express, separate authorization.
To remove any ambiguity:
We share data only with trusted third-party service providers necessary to operate the Service. Our key sub-processors include:
We require all sub-processors to maintain appropriate technical and organizational data-protection standards and to process data only on our documented instructions.
FieldReel uses Stripe, Inc. as its third-party payment processor. When you connect a payout account, make a payment, or activate a Stripe Connect account through our platform, you are subject to Stripe's Services Agreement and Stripe's Privacy Policy.
We share data necessary to facilitate payments with Stripe, including your name, business details, bank account information, and tax identification numbers. FieldReel is not a bank and does not hold or custody funds. Stripe processes and stores this financial data in accordance with their policies and applicable financial regulations (US: FinCEN, IRS 1099-K reporting; Canada: FINTRAC, CRA GST/HST treatment of platform-split payments).
Photos, videos, and notes captured by technicians during service calls are collectively referred to as “Field Content.” Field Content is collected for documentation purposes — proof of work, quality control, dispute resolution, training, and warranty claims — and is processed under that legal basis (legitimate interest / contractual necessity, with PIPEDA-equivalent express consent collected through the Service's customer consent flow where required).
a) Default scope: documentation only.
Field Content uploaded to FieldReel is accessible by default only to the capturing user's own franchisee organization (its admins, dispatchers, technicians, and authorized staff) and to FieldReel personnel acting in a processor capacity for support and platform integrity.
b) Sharing with other FieldReel users — on approval only.
With the user's explicit, in-product approval, Field Content may be shared with other FieldReel users in the same operating network — for example, with the user's franchisor, master franchisee, peer franchisees, or authorized administrators within the same brand. This sharing is strictly for documentation purposes (operations review, quality assurance, network-level reporting, training). Sharing within the FieldReel network is not publication; recipients are bound by these Terms and may not redistribute Field Content outside the network without separate authority. Approval is granular and may be withdrawn at any time, with effect within thirty (30) days for ongoing access (already-loaded copies cannot be guaranteed beyond technical retraction).
c) Retention.
Field Content is retained for the period set by the franchisee's retention policy (typically 12 months from capture), longer if required by an active dispute, audit, warranty claim, or legal hold, and shorter on the user's deletion request subject to those legal-hold exceptions.
FieldReel itself does not publish Field Content. No documentation consent is treated as authorization for marketing, social-media, or public-facing use.
Ownership and liability for Field Content rest with the capturing user. The location, franchisee, or technician that captures, uploads, shares within the FieldReel network, or releases Field Content is the owner of the Content and is solely responsible and solely liable for it, including for obtaining customer and technician consents, complying with photography and recording laws (including two-party-audio jurisdictions), respecting child-privacy and BIPA-style biometric statutes, clearing third-party trademarks, and meeting franchisor brand-standards requirements. FieldReel acquires no ownership of Field Content and disclaims responsibility for the substance of Field Content and for any third-party claim arising from its capture, sharing, or release. See Section 6A of the Terms of Service.
FieldReel offers an optional, separate, opt-in workflow under which a franchisee may flag specific Field Content for marketing or promotional use by the franchisee itself or a third-party marketing provider the franchisee engages (for example, the franchisor's in-house marketing team or an authorized advertising agency). This workflow is governed by Section 7 of the Terms of Service and requires all of the following before any such use:
FieldReel does not publish Content on a franchisee's behalf. Where a franchisee elects to engage a third-party marketing provider through or alongside the Service, that engagement is governed by a separate agreement directly between the franchisee and the provider; FieldReel acts solely as a platform connector and does not warrant the marketing services delivered, the trademark-clearance practices of the provider, or the lawfulness of any specific publication.
If you appear in Field Content — as a customer receiving service, as a technician performing work, or as another person captured incidentally — you have the following rights regardless of where you live:
Minors. We do not knowingly publish identifiable images of minors under 18 in any marketing-released Field Content without verifiable parental or guardian consent on file. Default behavior is to obscure all minors in any Content flagged for the optional Section 8 marketing flow.
To exercise any of these rights, contact legal@fieldreel.com. We respond within 30 days under PIPEDA and within 45 days under CCPA/CPRA. Quebec residents have additional rights under Law 25 (formerly Bill 64) and may contact our Privacy Officer at the same address.
We retain your personal data for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. We implement industry-standard technical and organizational security measures, including encryption in transit (TLS), encryption at rest, role-based access control, audit logging, and Ed25519-sealed receipts for click-wrap legal acceptances. No method of transmission or storage is 100% secure, and we do not warrant absolute security.
For users in Canada, FieldReel complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy statutes (including Quebec's Law 25). You have the right to:
Data may be processed and stored on servers located in the United States. By using the Service, you consent to this cross-border transfer in accordance with PIPEDA Schedule 1, Principle 7. We ensure appropriate contractual protections are in place for such transfers.
For California residents, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
FieldReel does not sell personal data. To exercise your rights, contact legal@fieldreel.com. We will not discriminate against you for exercising your CCPA rights.
To the maximum extent permitted by applicable law, FieldReel's aggregate liability for any claim arising from your use of the Service shall not exceed the greater of: (a) the total amount you paid to FieldReel in the twelve (12) months preceding the claim, or (b) CAD $100.
FieldReel is not liable for indirect, incidental, consequential, or punitive damages arising out of your use of the Service. Nothing in these terms limits liability for fraud, gross negligence, intentional misconduct, or any liability that cannot be excluded by applicable law, including provincial consumer protection statutes.
You agree to defend, indemnify, and hold harmless FieldReel and its affiliates, directors, employees, and agents from and against any claims, damages, obligations, losses, and expenses (including reasonable attorney's fees) arising from: (a) your use of the Service; (b) your violation of these terms; or (c) your violation of any third-party right, including any copyright, privacy, or intellectual property right.
We may update this Privacy Policy from time to time. For material changes, we will notify you by email at least 14 days before the changes take effect, and the next time you sign in we will request fresh click-wrap acceptance of the revised version. The updated policy will be posted on this page with a revised effective date and version. Your continued use of the Service after the effective date constitutes acceptance of the revised Policy.
For privacy inquiries or to exercise your rights, contact our Privacy Officer at: legal@fieldreel.com